Vending machines with big touchscreens are popping up everywhere now, from the mall to the hospital. And let's be honest, they're pretty cool. But have you ever wondered why they're becoming so popular?
As an influence touchscreen supplier, Horsent has seen ample and developing demand in retail. Among these, the soaring vending machine is equipped with an interactive touchscreen, and sometimes bigger touchscreens such as 32inch, and 43inch have caught eyes of visitors and customers.
Well, along these lines, we're going to dive into the reasons behind the rise of touchscreen vending machines. Get ready to learn about all the benefits they offer, from easier user interaction to better advertising and data collection. And more, at last, we have offered some valuable suggestions to help you while lost in the selection of a touchscreen for vending. So sit back, grab some popcorn from your nearest vending machine (touchscreen or not), and let's get into it!
1. Smart vending machine: the first and most prominent benefit of the touchscreen is it empowers the operation and interactions, and it is fully capable to shoulder and emerges with the only interface and operation panel for vending to users and walks by. With a big, wall-like touchscreen, the vending machine comes with a major interface to serve as a smart machine and step to intelligent selling. it sounds average to other business but remember, regular vending machine doesn't have such interface to interactive with their customer so natural, It changes the way of vending machine routine of click and drop.
In other words: A touchscreen, and A large one surely, can offer a user-friendly interface for customers to select their desired products and finish a smooth transaction with a smile stretching out.
Here is why:
Intuitive and Easy-to-Use: Touchscreens are more intuitive and user-friendly than traditional buttons or levers. Users can easily navigate through different options and make their selections with just a few taps on the screen.
Visual Appealing: by different LCD resolutions, Touchscreens can display high-quality FHD or 4K images and videos, that the vending machine more visually appealing to users and drawing the walk-by attention to the machine, and encouraging them to make a purchase.
Flexibility: With smart touchscreen technology, vending machine owners and operators can easily update the interface and add new products or services to the machine. This cool flexibility can help keep the vending machine relevant and appealing to users over time.
Personalization and custom design: Touchscreens can allow users to customize their orders, selecting options such as size, flavour, and toppings, to create a more personalized experience for users and increase their satisfaction with the vending machine, this is especially helpful for drinks with more flavour, volume…
2. Advertising: The touchscreen can display ads and promotions for products, which can increase sales and revenue. Moreover, it is Interactive Ads rather than one-way presentations: instead of regular display ads or poster ads, the touchscreen enables interaction with customers, be more engaging and lively. Users can interact with the ad by tapping on the screen, increasing their interest in the product or service being advertised, and spending more time on the machine's display content which increases the chance to buy more.
Targeted and smart Advertising: show the right ads to the right person! With touchscreen technology, vending machine owners can collect data on their user preferences, habits and purchase history and use it to display targeted ads to unique ones, increasing the likelihood that they will make a purchase of things they like or are interested in.
Digital Signage: similar to LED or LCD, Touchscreens can display high-quality digital signage to be updated easily and quickly. it is Easy and proud to promote new products or services, Enhanced Branding: as well as any specials or promotions, and it is in real-time.
Renting income: It is a considerable and passive income that owners cannot ignore, and sometimes be a major and fruitful resource for the rental of some proportion of the screen to be commercials and playing ads. With the bits of help of interactive ads, it converts to an effective investment and a wise choice to place branded ads, your screen will no longer be free or empty.
3. Data collection: with the assistance of your smart brains behind the touchscreen, it can collect data on customer behaviour and preferences, optimize product offerings and marketing strategies.
Here is why and how.
User Behavior: by collecting the data on behaviours, such as what products are being purchased, at what time of day, and how often. The business owner can optimize inventory and pricing strategies, as well as inform marketing and advertising efforts including previously mentioned target ads.
User Feedback: Touchscreens offer a friendly and natural feedback mailbox for users to drop their thoughts on your business: good or bad, it provides feedback on their vending experience. We believe if owners make good use of them, it can improve the user experience and increase satisfaction by a great deal.
Maintenance: Touchscreens with smart cores keep an eye on their performance record and collect data on the vending machine, such as how often it needs maintenance or how well it is functioning. The engineers of the machine will learn the data and manage to optimize maintenance schedules and reduce downtime.
The data collection can help to optimize inventory, pricing, marketing, and maintenance strategies, as well as increase user satisfaction and overall profitability.
Before rushing into touchscreens
When it comes to making decisions about whether or not you are going to pre-install a touchscreen in your vending, there are a lot of aspects to think about underneath.
As our experience as a touchscreen supplier, Here are some possible guidelines to consider before using a touchscreen as an interface:
- Placement: top of your list, always have the appropriate one for the vending machine's size and design style, measure the height and edges of the touchscreen place to be and angles to view, and make sure that 3 things to go: whether it can offer comfortable positions to operating the screen for a purchasing or payment, 2 if the screen user has the best view of the display of product image including colour, cantons, 3. what is even better if you can manage to maintain a nice ad playing to the users and walk by when it is not serving to a purchasing.
- Tech features and specs. Like dealing with other digital display parts, Touchscreen, as a popular electronic device, you can never go too far when digging and testing with more features in real situations about screen touch sensitivities, resolution, contrast, brightness …
3. Interaction design and options: don’t forget to fully utilize the touchscreen’s interaction function, meaning you can add more than one serial content as multiple layers and in-depth content for any advertisement you put, and place it behind the first page, to maxim the interaction features and engage customers in.
4. Security: The touchscreen should be designed to be secure, to prevent any unauthorized access or tampering, it is suggested to use an open frame touchscreen for embedded installation and integration of the screen with frames covered with the housing of the vending machine, try to employ more features that help the durability and safety, such as waterproofing and tempered glass.
Below 2 links refer to the most popular items to go for vending
21.5inch Openframe touchscreen
43inch 4k Openframe touchscreen
5. integration and compact design
It is more than just demanding that vendors desire to have more space for selling goods rather than electronic devices or equipment. A solution to your problem is to equip with Horsent touchscreen all-in-one with the benefit of touchscreens combined with smart cores of the motherboard with Android or Windows. Saving space for more drinks and snacks.
By considering these factors, the designer can create a vending machine that offers a user-friendly and engaging experience for customers, while also providing valuable data and revenue opportunities for the business.
The ultimate goal is to enable intelligent vending and digital advertising through interaction between customer and machine.
To know more about our ideas to select a suitable touchscreen, please step in the below links:
6 Steps To Ensure The Compatibility Of Touchscreen
4 Reasons You Should Choose Custom Touch Screen
Post time: Apr-11-2023
